Samvel Shahnazaryan: Launching a new product on the market and increasing the market share
Commercial Director in NLG.KZ . Expert in FMCG and HoReCa, digital strategies and building sales systems
- Description
About the expert:
Samvel Shahnazaryan is a commercial director and specialist with extensive experience in sales management, new product launches and brand scaling. He has worked with major international companies and local brands, from FMCG and the tobacco industry to digital marketing and HoReCa. WOW FOOD has developed a strategy for entering the tea drinks market, increasing sales by 120% and the share to 15% in the first year. At Red Bull Kazakhstan, he oversaw the launch of a national promotional campaign that covered more than 1,000 HoReCa establishments, which increased the brand's representation in the premium segment by 40%. MARS Kazakhstan has achieved a 60% increase in distribution and brought products to every second supermarket in the region. At Reprise, he managed digital projects with budgets of $1 million+, and at Philip Morris he created a sales training system, thanks to which NPS reached 90+.
His work allowed:
- Increase sales of FMCG brands by 120% in the first year of market entry
- Sign more than 50 partnership contracts with HoReCa and retailers
- Reduce product returns by 35% thanks to demand analytics
- Increase Red Bull's presence in the premium segment by 40%
- Ensure MARS distribution growth by 60% per year
- Launch digital campaigns with media budgets of $1 million+ and a 30% increase in the client portfolio
- Achieve a customer satisfaction level of 90+ NPS in IQOS
What will you get at the consultation:
- Practical tips for launching a new product on the market
- Recommendations for brand share growth and distribution optimization
- Strategies for HoReCa, FMCG and digital areas
- Approaches to building a sales department and KPI system
- Tools for effective fundraising and business scaling
How is the consultation going?:
Format: online call
Duration: 60 minutes
Additional steps:
After completing the consultation, our manager will contact you to clarify the details and send you a questionnaire for preparation. This will allow you to make the most of the meeting and focus on your key tasks
