Polina Novikova: ASO-optimization of applications for the Mac App Store
A leading marketer and ASO specialist with seven years of experience, has helped more than 15 applications increase organic installs by 40-80% through precise targeting and metadata optimization
- Description
About the expert:
Polina Novikova is a marketer of mobile and desktop Mac applications, ASO expert with experience in a large IT company. She developed and implemented strategies for optimizing metadata, descriptions, and visual elements, which led to a significant increase in installations and improved app positions in the Mac App Store.
Her work allowed:
- launch successful ASO strategies for more than 15 applications;
- increase organic installations by 40–80%;
- increase conversion by accurately selecting keywords;
- develop metadata audit algorithms for the Mac App Store;
- optimize icons and screenshots for the target audience.
What will you get at the consultation:
- step-by-step metadata audit algorithm for the Mac App Store;
- techniques for creating a sales description;
- tips for choosing icons and screenshots;
- methods of analysis and monitoring of results.
How is the consultation going?:
format — online via Google Meet; duration — 30–60 minutes.
Additional steps:
after completing the consultation, our manager will contact you to clarify the details and send you a questionnaire for preparation in order to make the most of the session time.
