About the expert:

Olga Panferova is a marketing and PR expert with 7+ years of experience, including 5 years in SMM and strategic promotion; she currently leads the Marketing Operations Department at ROCKETTECH, developing marketing strategy, PR initiatives, and internal communications; her competencies include SMM, PR, copywriting, marketing strategies, events, partnerships, and analytics; in practice, she builds effective promotion, strengthens content strategy, prepares companies for PR activities and events, and optimizes marketing operations to improve efficiency and team synchronization.

Her work allowed:

- Development of marketing and PR functions in a fast-growing IT company

- Strengthening partner relations and increasing collaboration effectiveness

- Organization and execution of successful events and PR campaigns

- Implementation of analytics and a systematic approach to marketing processes

What you will get at the consultation:

- Audit of your marketing strategy with recommendations to strengthen it

- Tips for PR and media relations, including media planning

- Preparation of events and presentations: from concept to post‑coverage

- Recommendations for partner marketing and collaboration sourcing

- Approaches to promoting IT products with industry specifics in mind

- Guidance on internal marketing and corporate culture

- Methods for measuring effectiveness through analytics

- Recommendations on organizing the marketing department’s workflows

How the consultation works:

Format: online or offline meeting by agreement

Duration: 45–60 minutes

Additional steps:

After booking, a manager will contact you to clarify details and send a preparation questionnaire so the session time is used most effectively and focused on your priorities