Expert Dmitry Kovtun: From idea to product - focus on key metrics (retention, LTV, CAC) and rapid experiments

Product Manager with more than 15 years of IT experience and successful launch of marketplaces, applications and international IT centers


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About the expert:

Dmitry Kovtun is an expert in product management, strategy, and IT product launches with 15+ years of experience; he has delivered projects including a marketplace and CRM for the beauty industry (b2c.by, masters.b2c.by), an online booking service, a dating app, and a game with a tactile interface (ToTouchMe); he launched a U.S. representative office and an outsourcing development center in Belarus for a European company; his core expertise spans product strategy, analytics, metric growth, cross‑functional team leadership, and building sustainable business models.


His work allowed:

- Creating and launching successful IT products across domains: marketplaces, CRM, applications

- Organizing international company expansion, including entry into the U.S. market

- Building team management processes and workflow automation via modern CRM

- Driving products from idea to monetization and sustainable growth


What you will receive at the consultation:

- Market analysis and identification of key user pain points

- Practical techniques to validate ideas and hypotheses through MVP with minimal extra cost

- Scaling tools: process automation, team building, and control of LTV/CAC metrics

- Analysis of monetization and growth strategies, with tips on retention and engagement

- Concrete recommendations for moving from idea to product and to a sustainable business


How the consultation works:

Format: online via Google Meet

Duration: 45–60 minutes


Additional steps:

After booking, a manager will contact you to clarify details and send a preparation questionnaire to make the session as practical and useful as possible